{"id":1837,"date":"2023-12-04T07:02:35","date_gmt":"2023-12-04T07:02:35","guid":{"rendered":"https:\/\/www.dzinepixel.com\/?post_type=blog&#038;p=1837"},"modified":"2024-04-20T11:21:30","modified_gmt":"2024-04-20T11:21:30","slug":"what-is-crawling-in-seo-search-engine-optimization","status":"publish","type":"blog","link":"https:\/\/staging.dzinepixel.com\/dzinepixel_wp\/blog\/what-is-crawling-in-seo-search-engine-optimization\/","title":{"rendered":"What is crawling in SEO (Search Engine Optimization)?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1837\" class=\"elementor elementor-1837\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6461e26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6461e26\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ea1b40\" data-id=\"6ea1b40\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42f3d09 elementor-widget elementor-widget-text-editor\" data-id=\"42f3d09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"color: #000000;\">Crawling in SEO is a process when search engine bots aka web crawlers or web spiders enter into a website to discover the contents inside it. The contents could be anything, ranging from texts, images, videos, or other file types that the bots can access.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff799a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff799a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-523299a\" data-id=\"523299a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f01baef elementor-widget elementor-widget-heading\" data-id=\"f01baef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Crawling in SEO Works?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f46fef elementor-widget elementor-widget-text-editor\" data-id=\"3f46fef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"color: #000000;\"><strong>There<\/strong><b> are three primary roles of a Search Engine:<\/b><\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93c0bd7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93c0bd7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c5f44a2\" data-id=\"c5f44a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d6c2fe elementor-widget elementor-widget-text-editor\" data-id=\"1d6c2fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h3><span style=\"color: #008000;\"><strong>Step 1: Crawling<\/strong><\/span><\/h3><p><span style=\"color: #000000;\">This is a process where search engine crawlers explore the internet for content by looking through codes and contents for all the URLs they find.<\/span><\/p><h3><span style=\"color: #008000;\"><strong>Step 2: Indexing<\/strong><\/span><\/h3><p><span style=\"color: #000000;\">Once the crawlers explore the contents, they store these contents in an organized way in a central database. This process is known as Indexing. The purpose of indexing is for the search engine to analyze and understand the content, and provide that information to readers in a ranked list.\u00a0<\/span><\/p><p><span style=\"color: #000000;\">The index is a giant database containing information on all web pages crawled by the search bots.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2b014af\" data-id=\"2b014af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-284f7e3 elementor-widget elementor-widget-image\" data-id=\"284f7e3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"640\" height=\"426\" src=\"https:\/\/staging.dzinepixel.com\/dzinepixel_wp\/wp-content\/uploads\/2023\/12\/WhatsApp-Image-2023-12-04-at-12.30.10_a6a1710c-1024x682.jpg\" class=\"attachment-large size-large\" alt=\"online marketing in India; Digital marketing in Mumbai; SEO services in Bhubaneswar, Mumbai, India;\" loading=\"lazy\" srcset=\"https:\/\/staging.dzinepixel.com\/dzinepixel_wp\/wp-content\/uploads\/2023\/12\/WhatsApp-Image-2023-12-04-at-12.30.10_a6a1710c-1024x682.jpg 1024w, https:\/\/staging.dzinepixel.com\/dzinepixel_wp\/wp-content\/uploads\/2023\/12\/WhatsApp-Image-2023-12-04-at-12.30.10_a6a1710c-300x200.jpg 300w, https:\/\/staging.dzinepixel.com\/dzinepixel_wp\/wp-content\/uploads\/2023\/12\/WhatsApp-Image-2023-12-04-at-12.30.10_a6a1710c-768x512.jpg 768w, https:\/\/staging.dzinepixel.com\/dzinepixel_wp\/wp-content\/uploads\/2023\/12\/WhatsApp-Image-2023-12-04-at-12.30.10_a6a1710c.jpg 1280w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e44dd0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e44dd0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3df2688\" data-id=\"3df2688\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f4cb1e elementor-widget elementor-widget-text-editor\" data-id=\"3f4cb1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h3><span style=\"color: #008000;\"><strong style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Step 3: Ranking<\/strong><\/span><\/h3><p><span style=\"color: #000000; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Once web crawlers index a site page, they rank the pages based on several factors. Generally, Google judges a page against 200+ ranking factors included in their complex algorithm. This includes factors like keywords, quality of the content, site structure, user interface, and more. The goal of a search engine is to deliver relevant and high-quality information when a user enters a search query.<\/span><\/p><h3><span style=\"color: #008000;\"><strong>\u00a0Step 4: Constant Iteration<\/strong><\/span><\/h3><p><span style=\"color: #000000;\">Search engines continuously check the user engagement of a website. They check the user signal of a webpage such as click-through rates, bounce rates, time spent by a user on a page, and more. That\u2019s why search engines frequently change their ranking for a specific query. That means, a website ranking 1st may drop to 5th position, and a page ranking in 10th position, may take the top position, based on how well the user engages with the page.<\/span><\/p><p><span style=\"color: #000000;\">At the same time, search engines frequently fine-tune their algorithms with changes in user behavior, technology, and the online landscape. They continue changing their algorithm with time, so the SEO strategies must also change.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8275d50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8275d50\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5f5ca9\" data-id=\"f5f5ca9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4f19bb elementor-widget elementor-widget-heading\" data-id=\"d4f19bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Different Types of Crawlers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a2c838 elementor-widget elementor-widget-text-editor\" data-id=\"9a2c838\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"color: #000000;\">Web crawlers are also known as spiders, robots, and ants. Their work is to visit a website and read the pages inside it, index those pages, and decide whether to rank them.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-826cade elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"826cade\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89e6d5f\" data-id=\"89e6d5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46d0341 elementor-widget elementor-widget-text-editor\" data-id=\"46d0341\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h3><span style=\"color: #008000;\"><strong>Some popular web crawlers:<\/strong><\/span><\/h3><ul><li><span style=\"color: #000000;\">GoogleBot<\/span><\/li><li><span style=\"color: #000000;\">BingBot<\/span><\/li><li><span style=\"color: #000000;\">SlurpBot<\/span><\/li><li><span style=\"color: #000000;\">DuckDuckBot<\/span><\/li><li><span style=\"color: #000000;\">Sogou Spider<\/span><\/li><li><span style=\"color: #000000;\">Facebook external Hit<\/span><\/li><li><span style=\"color: #000000;\">AppleBot<\/span><\/li><\/ul><p><span style=\"color: #000000;\">During the crawling process, crawlers or spiders crawl different kinds of links.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ebd8b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ebd8b0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41c756b\" data-id=\"41c756b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9918890 elementor-widget elementor-widget-heading\" data-id=\"9918890\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Often Does Google Crawl Websites?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a9861c elementor-widget elementor-widget-text-editor\" data-id=\"3a9861c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"color: #000000;\">As per the Google Support Team, there is no definite timeline at which Google bots crawl and index a website or webpage. Sometimes, a page or site might be indexed or crawled overnight, while for some, (especially, small or newly established sites) can take months to be indexed.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78e4bdb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78e4bdb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-316968e\" data-id=\"316968e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0d06b1 elementor-widget elementor-widget-heading\" data-id=\"c0d06b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Crawl Budget? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51c7ff4 elementor-widget elementor-widget-text-editor\" data-id=\"51c7ff4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"color: #000000;\">Yes, Google has a crawl budget- it doesn\u2019t crawl and index each and every content or page on the internet. In fact, crawling of a page is not guaranteed and there are several pages that have never been crawled by Google crawlers or Googlebot.<\/span><\/p><p><span style=\"color: #000000;\">Most SEO professional looks for the crawl budget of Google, which roughly translates to \u201chow many URLs Googlebot can crawl within an assigned period for a specific website?\u201d\u00a0<\/span><\/p><p><span style=\"color: #000000;\">That means Google follows the idea that it should crawl as many pages as it can within a limited time. However, it doesn\u2019t mean that more crawling is better for your website\u2019s ranking.\u00a0<\/span><\/p><p><span style=\"color: #000000;\">Attracting crawlers to crawl your site ten times a day doesn\u2019t necessarily guarantee faster indexing or re-indexing of your content, rather it will put more load on your servers. As a result, you end up paying more for your server maintenance.<\/span><\/p><p><span style=\"color: #000000;\">That means you should always focus on\u00a0<strong>Quality Crawling\u00a0<\/strong>to receive better results for your SEO efforts.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0cf4e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0cf4e8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb1e927\" data-id=\"bb1e927\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-453e065 elementor-widget elementor-widget-heading\" data-id=\"453e065\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Quality Crawling?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23156db elementor-widget elementor-widget-text-editor\" data-id=\"23156db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"color: #000000;\">&#8220;Quality crawling&#8221; means getting search engines like Google to visit your website more often.<\/span><\/p><p><span style=\"color: #000000;\">To do this, you want to minimize the time between updating your pages and the next visit by Googlebot (Google&#8217;s web crawling bot). This gap between updating pages and visiting Googlebot is known as\u00a0<strong>Crawl Efficiency<\/strong>.\u00a0<\/span><\/p><p><span style=\"color: #000000;\">In simpler terms, you want Google to check your site quickly after you make changes or add new content. This helps your updated information get noticed and indexed faster in Google&#8217;s search results.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6434220 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6434220\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b76819e\" data-id=\"b76819e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01d007a elementor-widget elementor-widget-heading\" data-id=\"01d007a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Check Your Website\u2019s Crawl Efficiency?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7103e38 elementor-widget elementor-widget-text-editor\" data-id=\"7103e38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h3><span style=\"color: #008000;\"><strong>Ideal Approach:<\/strong><\/span><\/h3><ul><li><span style=\"color: #000000;\">Check the database for the date and time when a page was created or last updated.<\/span><\/li><li><span style=\"color: #000000;\">Look at the server log files to find when Googlebot last visited that page.<\/span><\/li><li><span style=\"color: #000000;\">Compare these timestamps to see how quickly Google is crawling your updated content.<\/span><\/li><\/ul><h3><span style=\"color: #008000;\"><strong>Alternative Approach:<\/strong><\/span><\/h3><ul><li><span style=\"color: #000000;\">If direct server log access is not possible, use the last mod date in XML sitemaps.<\/span><\/li><li><span style=\"color: #000000;\">Periodically check the URLs using the Search Console URL Inspection API until it shows the last crawl status.<\/span><\/li><\/ul><p><span style=\"color: #000000;\">By quantifying the time gap between publishing and crawling, you can check the effectiveness of your optimizations. This metric helps you understand how quickly Google is picking up your new or updated content.<\/span><\/p><p><span style=\"color: #000000;\">Faster crawling means your fresh content appears quicker on Google. If the crawl efficacy decreases (i.e., Google takes too long to visit important content), it delays the visibility of your updated information in Google search results.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3594048 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3594048\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e399ab4\" data-id=\"e399ab4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-215e79e elementor-widget elementor-widget-heading\" data-id=\"215e79e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Is There an App to Boost a Site\u2019s Crawling Efficiency?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53a55d2 elementor-widget elementor-widget-text-editor\" data-id=\"53a55d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"color: #000000;\">Over the years, there has been talk between search engines and partners on finding ways to improve crawling. The talk has been mostly around two APIs-\u00a0<a style=\"color: #000000;\" href=\"https:\/\/www.bing.com\/indexnow\">IndexNow<\/a>, and\u00a0<a style=\"color: #000000;\" href=\"https:\/\/console.cloud.google.com\/marketplace\/product\/google\/indexing.googleapis.com?pli=1\">Google Indexing API<\/a>.\u00a0<\/span><\/p><p><span style=\"color: #000000;\">IndexNow is supported by Bing, Yandex, and Senzam, but not Google. However, you need to be a little cautious while using this API. If a major part of your target audience doesn\u2019t use the search engines supported by IndexNow, then triggering these crawls won\u2019t have any value to you.<\/span><\/p><p><span style=\"color: #000000;\">However,\u00a0<strong>Google Indexing API<\/strong>\u00a0is not for everyone. Google clearly stated that the API should only be used for crawling pages related to job posting or broadcasting event markup. However, the talk of the town is different.\u00a0<\/span><\/p><p><span style=\"color: #000000;\">Submitting non-compliant URLs (non-SSL-compliant) to Google Indexing API can increase the crawling rate.\u00a0<\/span><\/p><p><span style=\"color: #000000;\">The logic is that, by submitting a non-compliant URL, you are only submitting a URL. Google will quickly crawl the page to see if it has structured data in it. If it has structured data, Google will index it. If not, it will ignore the URL. So, even if you use the API for non-compliant pages, it will only put an unnecessary load on your URL.\u00a0<\/span><\/p><p><span style=\"color: #000000;\">If none of the abovementioned processes guarantees absolute results, then what is the alternative here?<\/span><\/p><p><span style=\"color: #000000;\">Well, there is one!<\/span><\/p><p><span style=\"color: #000000;\">You can try a\u00a0<strong>manual submission<\/strong>\u00a0in Google Search Console.<\/span><\/p><p><span style=\"color: #000000;\">Manually submitting URLs in the Google Search Console increases the chance of indexing status within an hour. However, there is a limit. The crawlers will only crawl 10 URLs within 24 hours. So, obviously, if you have a scalable website with hundreds of pages, you must pick the ones you want to get crawled sooner.<\/span><\/p><p><span style=\"color: #000000;\">Meanwhile, you can try to automate the URL submission, keeping the most important links as your priority. That means you need to hand-pick selective URLs for crawling and indexing.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0502cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0502cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8e45dbf\" data-id=\"8e45dbf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4a2511 elementor-widget elementor-widget-heading\" data-id=\"d4a2511\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Organically Increase Crawling Efficiency in Your Website?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a42573f elementor-widget elementor-widget-text-editor\" data-id=\"a42573f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"color: #000000;\">There are various reasons why Google may not crawl or index your website, so the first thing you should do is fix those issues. Meanwhile, if everything is fine from your side, and yet no results, or you simply want to increase the crawl efficiency, here are the top 5 methods that absolutely work.\u00a0<\/span><\/p><h3><span style=\"color: #008000;\">Maintain your server for optimal responsiveness<\/span><\/h3><p><span style=\"color: #000000;\"><em>Add a Screenshot from the Google Search Console<\/em><\/span><\/p><p><span style=\"color: #000000;\">Keeping your server fast and reliable is super important. It should handle Googlebot&#8217;s crawling without making your slowing down your website or causing errors.\u00a0<\/span><\/p><p><span style=\"color: #000000;\">Check-in Google Search Console that your site&#8217;s host status is good. It should say \u201chost had no problems in the last XX days.<\/span><\/p><p><span style=\"color: #000000;\">Also, make sure 5xx errors are below 1%, and server response times are consistently less than 300 milliseconds.<\/span><\/p><h3><span style=\"color: #008000;\">Remove unnecessary and redundant Content<\/span><\/h3><p><span style=\"color: #000000;\">When a significant part of your site\u2019s contents are of low-quality, plagiarized, and old, it keeps search engines from finding new or recently updated stuff and makes the index too cluttered. Since Google runs on a crawl budget, there is a high chance the crawlers may not have enough time to crawl on your newly updated pages, instead, they will keep on indexing the same old content.<\/span><\/p><p><span style=\"color: #000000;\">The quickest way to fix this is to go to Google Search Console and look at the pages that are &#8220;Crawled \u2013 currently not indexed.&#8221;\u00a0<\/span><\/p><p><span style=\"color: #000000;\">If you find any errors, you can either fix them by combining the contents of two or more pages into one page or use a 301 redirect.\u00a0<\/span><\/p><p><span style=\"color: #000000;\">If the contents are plagiarized or redundant, you should either replace them or remove them with a 404 error.\u00a0<\/span><\/p><h3><span style=\"color: #008000;\">Tell Googlebot not to crawl redundant pages<\/span><\/h3><p><span style=\"color: #000000;\">There are various ways to declutter your Google Index, including using rel=canonical links and noindex tags. With canonical links, you can redirect your non-functional or unnecessary links to healthy and relevant links. Meanwhile, with noindex tags, you can direct crawlers not to index the visited page. However, if both techniques work, it will still count in Google\u2019s crawling budget.\u00a0<\/span><\/p><p><span style=\"color: #000000;\">One way to completely stop Google from crawling a page on the first page is to use\u00a0<strong>disallow<\/strong>\u00a0tags in the robots.txt file.<\/span><\/p><p><span style=\"color: #000000;\">Meanwhile, it is crucial to check your sitemap file as well. Check for pages that are \u201cindexed, not submitted in sitemap\u201d, or \u201cdiscovered, not yet indexed\u201d in Google search console.<\/span><\/p><h4><span style=\"color: #000000;\"><strong>Find and block non-SEO relevant routes such as:<\/strong><\/span><\/h4><ul><li><span style=\"color: #000000;\">Parameter pages, such as ?sort=oldest.<\/span><\/li><li><span style=\"color: #000000;\">Functional pages, such as \u201cshopping cart.\u201d<\/span><\/li><li><span style=\"color: #000000;\">Infinite spaces, such as those created by calendar pages.<\/span><\/li><li><span style=\"color: #000000;\">Unimportant images, scripts, or style files.<\/span><\/li><li><span style=\"color: #000000;\">API URLs.<\/span><\/li><\/ul><p><span style=\"color: #000000;\">Also, check your pagination strategy, as it can impact your crawling efficiency.<\/span><\/p><h3><span style=\"color: #008000;\">You can tell Googlebot when and when to Crawl<\/span><\/h3><p><span style=\"color: #000000;\">While you cannot explicitly tell Googlebot when to crawl your website through XML sitemaps, you can use XML sitemaps to provide information about the structure and content of your site, which can indirectly influence how search engines crawl and index your pages.<\/span><\/p><p><span style=\"color: #000000;\"><strong>Here are some key points related to XML sitemaps:<\/strong><\/span><\/p><h4><span style=\"color: #000000;\">Frequency and Priority Tags:<\/span><\/h4><p><span style=\"color: #000000;\">You can include optional\u00a0\u00a0and\u00a0\u00a0tags for each URL in your XML sitemap.\u00a0<\/span><\/p><p><span style=\"color: #000000;\">The\u00a0\u00a0tag suggests how often the content at a particular URL is likely to change (e.g., &#8220;daily,&#8221; &#8220;weekly&#8221;).\u00a0<\/span><\/p><p><span style=\"color: #000000;\">The\u00a0\u00a0tag indicates the priority of a particular URL relative to other URLs on your site.<\/span><\/p><p><strong style=\"color: #000000; font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Format<\/strong><\/p><p><span style=\"color: #000000; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">https:\/\/example.com\/page1<\/span><\/p><p><span style=\"color: #000000; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">\u00a0daily<\/span><\/p><p><span style=\"color: #000000;\">\u00a00.8<\/span><\/p><p><span style=\"color: #000000;\"><i>Keep in mind that search engines might not strictly follow these directives, but they can provide some guidance.<\/i><\/span><\/p><h4><span style=\"color: #000000;\">Last Modification Date:<\/span><\/h4><p><span style=\"color: #000000;\">Include the\u00a0\u00a0tag to specify the last modification date of a page. This can help search engines understand when a page was last updated.<\/span><\/p><p><span style=\"color: #000000;\"><strong>Format<\/strong><\/span><\/p><p><span style=\"color: #000000; font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">https:\/\/example.com\/page1<\/span><\/p><p><span style=\"color: #000000;\">\u00a02023-01-01<\/span><\/p><p>\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed86f0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed86f0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-05f5ccc\" data-id=\"05f5ccc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5cc5e0 elementor-widget elementor-widget-text-editor\" data-id=\"f5cc5e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h3><span style=\"color: #008000;\">Submitting Sitemaps to Google Search Console:<\/span><\/h3><p><span style=\"color: #000000;\">Once you&#8217;ve created your XML sitemap, you can submit it to Google Search Console.\u00a0<\/span><\/p><p><span style=\"color: #000000;\">While this doesn&#8217;t directly control crawling, it provides a way for you to inform Google about your sitemap and monitor how your pages are indexed.<\/span><\/p><h3><span style=\"color: #008000;\">Support Crawling Through Internal Links<\/span><\/h3><p><span style=\"color: #000000;\">Search engines like Google use internal links to discover and index content on a website. Internal linking is a crucial aspect of SEO (Search Engine Optimization) and can help search engine crawlers navigate and understand the structure of your site.<\/span><\/p><p><span style=\"color: #000000;\">A logical site structure with contents arranged according to categories is a great way to optimize search engine crawling. Start with adding the most important pages in the navigation menu and footer for better indexing.\u00a0<\/span><\/p><p><span style=\"color: #000000;\">Add an XML sitemap and check your robots.txt file, ensuring you mistakenly didn\u2019t enter any pages inside it that you don\u2019t want to block from search engine crawlers.<\/span><\/p><p><span style=\"color: #000000;\">Understand crawl budget, ensure easy access to vital pages, and facilitate navigation through paginated content using rel=&#8221;next&#8221; and rel=&#8221;prev&#8221; tags. These practices enhance SEO and improve the visibility of your website.<\/span><\/p><h2><span style=\"color: #000000;\">Conclusion<\/span><\/h2><p><span style=\"color: #000000;\">Website crawling is foundational for effective SEO,. Optimizing crawl efficiency is a part of <a style=\"color: #000000;\" href=\"https:\/\/www.dzinepixel.com\/blog\/understanding-the-differences-between-local-and-technical-seo\/\">Technical SEO<\/a> that helps with increasing your changes in ranking higher in SERP as well as serve as a crucial key performance indicator (KPI). For existing websites, assessing page indexation status provides valuable insights. Besides, improving your site\u2019s organic performance, it also helps with <a style=\"color: #000000;\" href=\"https:\/\/www.dzinepixel.com\/blog\/how-to-effectively-implement-local-seo-for-my-business-in-2023\/\">Local SEO<\/a> ensuring search engines can fully access and evaluate relevant website content.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","categories":[6],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is crawling in SEO (Search Engine Optimization)? - Dzinepixel Webstudio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/staging.dzinepixel.com\/dzinepixel_wp\/blog\/what-is-crawling-in-seo-search-engine-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is crawling in SEO (Search Engine Optimization)? - Dzinepixel Webstudio\" \/>\n<meta property=\"og:description\" content=\"Crawling in SEO is a process when search engine bots aka web crawlers or web spiders enter into a website to discover the contents inside it. The contents could be anything, ranging from texts, images, videos, or other file types that the bots can access. How Crawling in SEO Works? 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